One operator, not an agency

I scale brands with Meta and Google ads.

8+ years and 30+ brands across e-commerce, info products, and lead gen. When we work together, the person you talk to is the same person inside your ad account.

$21M+
Meta ad spend managed
$20M+
Google ad spend managed
8+
Years
30+
Brands
Trusted by
WellbotsOliveNationSleepZZZOde a la RosePNuff CrunchMedicinal FoodsThe Legal WireHi-Vibe Superfood JuiceryStockwireBNB University2XWellbotsOliveNationSleepZZZOde a la RosePNuff CrunchMedicinal FoodsThe Legal WireHi-Vibe Superfood JuiceryStockwireBNB University2X
01 / Proof

Meta Ads results

Numbers from real accounts. Where a screenshot exists, it's on the card.

Wellbots Meta Ads Manager showing $159,895.33 total spent and $4,943,678.96 in purchase conversion value
Meta Ads
01 · Meta Ads

Wellbots.com

Smart tech retailer: power stations, drones

11x
True ROAS on $160K spend

Spent $160K on Meta ads and generated $4.94M in tracked revenue over 6 months. The platform reports that as a 30.9x ROAS. Our own conservative attribution model, built to account for pixel overreporting, puts it at 11x true ROAS. Most agencies would show you the first number. I report both.

Meta Ads Manager ad sets table showing $595,348.89 total spent on website leads
Meta Ads
03 · Meta Ads

BNB University

High-ticket Airbnb coaching program

$595K
Total Meta spend managed

Owned Meta ads end to end: strategy, static creative, lead magnets, funnels. Scaled spend from $1,000/day to $3,000/day (over $595K total) while lowering the cost per qualified lead.

Slack message from a GymGrow client reporting 30 new paying clients and their first truly strong month since opening
Meta Ads
06 · Meta Ads

GymGrow

Gym-owner coaching service

30+ gyms
UK and Spain

Ran ads, funnels, and automations for 30+ gyms across the UK and Spain.

02 · Meta Ads

Business Model Analyst

Digital info product

$15K/mo
Scaled from $100/day

Scaled Meta spend from $100/day to over $15K/month while growing the business past $40K in monthly sales.

07 · Meta Ads

Real estate advertising agency

Contractor engagement

4
Apartment complexes sold out

Helped sell out 4 apartment complexes through Meta lead generation.

04 · Meta Ads

2X.co

High-ticket business consulting

$1,500/day
Scaled from $300/day

Scaled Meta spend from $300/day to $1,500/day while bringing cost per qualified lead down to target.

05 · Meta Ads

Belianin

Crypto and sports-betting newsletters

$2 to $3
Cost per newsletter subscriber

Built the full Meta strategy, from creative to offer, and generated newsletter subscribers at $2 to $3 each.

WhatsApp message from the LVFT client saying they now need to hire more trainers
Meta Ads
08 · Meta Ads

LVFT

Personal training, Singapore

Ads paused
Too many leads to handle

Ran Meta end to end: ads, offer, landing page, automations. Generated so many leads that campaigns had to be paused while the team hired more trainers.

02 / Proof

Google Ads results

Same operator, other platform. Dashboards attached.

Wellbots.com Google Ads dashboard showing $707k cost and 5.57m conversion value
Google Ads
01 · Google Ads

Wellbots.com

Smart home and tech products reseller

7.88x
$707K spend to $5.57M revenue

$707K in ad spend generated $5.57M in revenue over 6 months, a 7.88x return on ad spend.

Wellbots France Google Ads dashboard showing €93.3k cost and 733k conversion value
Google Ads
02 · Google Ads

Wellbots France

French market expansion

7.85x
€93.3K spend to €733K revenue

Expanded into Wellbots' French market. €93.3K in ad spend generated €733K in revenue, a 7.85x return on ad spend.

Ode à la Rose Google Ads dashboard showing $3.06m cost and 9.76m conversion value
Google Ads
03 · Google Ads

Ode à la Rose

Flower delivery brand

3.19x
$3.06M spend to $9.76M revenue

$3.06M in ad spend generated $9.76M in revenue, a 3.19x return on ad spend.

aktiengazette.com Google Ads dashboard showing $759k cost and 3.92m conversion value
Google Ads
04 · Google Ads

aktiengazette.com

Financial news publisher

5.17x
$759K spend to $3.92M revenue

$759K in ad spend generated $3.92M in revenue over 4 months, a 5.17x return on ad spend.

OliveNation Google Ads dashboard showing $169k cost and 1.12m conversion value
Google Ads
05 · Google Ads

OliveNation

Specialty baking ingredients and flavor extracts retailer

6.65x
$169K spend to $1.12M revenue

$169K in ad spend generated $1.12M in revenue over 6 months, a 6.65x return on ad spend.

03 / Comparison

Why brands hire me instead of an agency

Topic
Typical agency
Working with me
Who runs your account
Whoever is available, usually a junior media buyer
Me, every day
Communication
Weekly call with an account manager who relays your questions
A direct line to the person actually in the account
Reporting
Polished slide decks built on platform-reported numbers
Honest numbers, adjusted for pixel overreporting
Creative testing
A few new ads per month, often billed extra
High-volume testing through the Creative Machine, included
Pricing
Percentage of ad spend, so they earn more when you spend more
Flat monthly fee, agreed upfront
Commitment
6 to 12 month contracts
Month to month
04 / System

The Creative Machine

Most ad accounts don't fail on media buying. They fail because creative testing is slow and expensive. So I built a system that fixes that: an AI-powered pipeline that produces ad creative in volume, tests it in a structured way, and feeds the winners back into the account. More shots on goal, faster feedback, and winners scaled harder. It's running inside live client accounts right now, including brands you can see on this page.

01
Produce
02
Test
03
Scale
Claim your free batch

20 ads for your brand. Built free.

Point the Creative Machine at your account and I'll produce 20 ad concepts tuned to your product and audience. Static, video, and motion. You run them against your current winners and keep whatever beats them. No cost, no catch, no obligation.

20
Ad concepts produced
100%
Tuned to your account
$0
Cost to you

One requirement: you already spend at least $10K/month on paid ads, and you can show it. The free batch is built to test against live winners, so it only works if you have winners to test against.

05 / Process

How working together works

01

Book a call. We go through your account, your numbers, and whether I can actually help. If I can't, I'll tell you on that call.

02

I audit your account and send you a plan: what's broken, what's working, and what I would do in the first 30 days.

03

I take over and rebuild what needs rebuilding. Creative testing starts immediately through the Creative Machine.

04

We scale. You get weekly updates and a direct line to me, and budgets grow when the numbers say they should.

06 / Fit

Who this is for

  • You're spending $10K+ per month on paid ads, or you're ready to.
  • You run an e-commerce brand, an info product, or a lead-gen business.
  • You've been burned by an agency that overpromised and then disappeared after the sales call.
  • You want the person running your ads to actually answer your messages.
  • You care about real ROAS, so honest reporting matters to you.
07 / History

Track record

2018

Started with my own dropshipping stores. Built and ran 3 stores, spent my own money on ads every day, and learned the Meta auction the hard way.

2021

Joined a social media agency and took over their larger accounts. Grew an info product from $100/day in spend to over $15K/month while its sales passed $40K/month, and ran ads for a healthy bread brand, an underwear brand, a makeup brand, and a mobile app along the way.

Sep 2022

Went freelance. My first client was 2X.co, a high-ticket consulting firm. Scaled their spend from $300/day to $1,500/day while holding cost per qualified lead at target.

Oct 2022

Started running Meta ads for OliveNation as a contractor for a Google Ads-only agency. The results were strong enough that they hired me directly to run Google Ads too. I still manage both actively to this day.

2023

Took over Meta ads for BNB University, a high-ticket Airbnb coaching program, owning everything from static creative to funnel strategy, and scaled spend from $1,000/day to $3,000/day. Also picked up SleepZZZ and started helping a DTC supplement agency, working on brands like PNuff and Medicinal Foods.

2024

Contracted for a real estate advertising agency and helped sell out 4 apartment complexes. Ran lead gen for Pixel Bus and e-commerce campaigns for Hi-Vibe.

2025

Generated newsletter subscribers at $2 to $3 each for Belianin, filled LVFT's calendar until they had to pause ads and hire more trainers, and ran ads plus funnels for 30+ gyms through GymGrow.

2026

Built the Creative Machine, an AI-powered system for producing and testing ad creative at volume. Now running it inside live accounts including SleepZZZ, The Legal Wire, National Water Systems, Wellbots, and many more.

Igor, independent Meta and Google Ads expert
08 / About

About me

I'm Igor. For the past 8+ years I've done one thing: run paid ads that make money. E-commerce, info products, lead gen, newsletters, local services. Different models, same job. I've worked inside agencies and I've seen how accounts get treated when they're one of forty on a media buyer's list. That's why I work solo and cap my roster. When we work together, the person on the sales call and the person in the ad account are the same person. That's the whole pitch.

Also trusted by:
SleepZZZOliveNationPNuff (Shark Tank-backed)Medicinal FoodsThe Legal WireNational Water SystemsHi-Vibe
09 / FAQ

Questions you probably have

Month to month. If the results are good, you'll stay. If they aren't, you shouldn't.

Around $10K/month is where my work pays for itself fastest. Below that we can still talk, and I'll tell you honestly if you're better off waiting.

A simple weekly summary: spend, revenue, trend, what I changed, and why. We'll also set up a weekly or bi-weekly video call so we can discuss the strategy more in-depth. And needless to mention, you can also message me anytime.

An AI-powered pipeline I built that produces ad creative in volume and tests it in a structured way. It means your account gets far more creative shots on goal than one designer or one agency retainer could ever produce.

I cap my client roster so every account gets real attention. If I can't take you on, I'll say so and tell you when a spot opens.

10 / Let's talk

Let's look at your account

Book a call. We'll go through your numbers, and you'll leave with an honest read on what your ads could be doing, whether we end up working together or not.